A Brief History of Gardenia Funerals

Michael Cox, Director of Gardenia Funerals, is a Melbourne funeral director who began his experience in the funeral industry over 18 years ago. Michael’s ability to relate, guide and understand the needs of the families he meets is a gift that just comes naturally to him.

People often ask “why we do what we do” the answer is simple; we do what we do because we believe that every life is worth celebrating.

We are proud to embrace traditional values, diversity, and innovation in honouring the spirit and life of each person we serve.

  • 2015

    Funerals by Design

    We're excited to be launching our Funerals by Design Planning Tool. This Tool allows families to view our service and product offerings and to plan a funeral online and calculates the costs as you step through the questions. Once you complete the process a fee proposal will be emailed detailing the costs and selections.

  • 2015

    eTributes - A Contemporary way to Remember

    eTributes was launched in September 2015. eTributes provide a way for family and friends to express and share their thoughts on the person being remembered online. Share photos, videos and special memories or view a DVD Tribute or Printed Materials. Please view the video to find out more.

  • 2015

    New Website Launched

    In September, 2015 we launched our new contemporary website and logo after months in the planning. We were looking for new and fresh ways to engage with our clients and we are delighted with the end result.

  • 2015

    Moving Premises

    In August, 2015 relocated and centralised the mortuary and offices to North Melbourne.

  • 2015

    New Range of Tribute Stationery

    In January, 2015 we introduced our new range of contemporary Tribute Stationery. Many families now wish to create and hand out printed tributes at funerals so we have put together an extensive range. Our options include Bookmarks, Order of Service and Mass Booklets, Prayer Cards, Thank You Cards and Children's Cards.

  • 2014

    Gardenia Funerals Launches

    In August, 2014 Founder Michael Cox established and launched Gardenia Funerals, with the mortuary located in Moorabbin. Michael's dream of owning and operating his own funeral business became a reality!

  • 2013

    A New Direction

    Having worked within the Funeral Industry for 8 years Michael took a break and began a new role as Steven Lew's Personal Assistant/House Manager.

  • 2008


    In 2008 Michael proudly graduated as an Accredited Embalmer through the Australian Institute of Embalming.

  • 2007

    A New Funeral Home

    He joined Tobin Brothers in a casual role as a Funeral Director's Assistant whilst continuing his studies as an Embalmer. In 2007 Michael was appointed to a full time role as an Embalmer.

  • 2005

    Funeral Industry as a Career

    In 2005 Michael started full-time at Nelson Bros Funerals in Footscray and started training as an Embalmer.

  • 1997

    Work Experience

    When just 15 years of age Michael Cox went to North West Funerals located in Mildura for work experience. At the end of his first day Michael wasn't particularly keen on the idea of going back the next day! However, Michael's Mum insisted that he did as he should honour the commitment he made. Michael was pleased that he did and thoroughly enjoyed the rest of his week where his duties included washing cars and assisting Funeral Directors with their duties. It was a decision that was to change the future direction of his life!

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